Kei roto i te pūrongo "Organic Tea Market 2020" ngā tatauranga raraunga whai kōrero me ngā tirohanga nui e pā ana ki ētahi o ngā wāhanga mākete e kiia ana ko ngā kaihoahoa ara mō te mākete ā muri ake nei. Kei roto i tēnei ko ngā āhuatanga pēnei i te rahi o te mākete, te wāhi mākete, te wehewehenga mākete, ngā kaiārahi tipu nui, te whakataetae mākete, ngā āhuatanga rerekē e pā ana ki ngā huringa ōhanga i roto i te mākete, te tono, ngā pikinga pakihi e tumanakohia ana, ngā kare ā-roto e huri haere ana, ngā kamupene matua e mahi ana i roto i te Mākete Tī Organic, me ētahi atu. Hei whakarato i te māramatanga katoa ki te mākete o te ao, kei roto hoki i te pūrongo ētahi o ngā taipitopito whai hua e pā ana ki ngā mākete ā-rohe me ngā mākete ā-rohe nui. Kei roto i te pūrongo he tirohanga whānui 360-tohu me te tātari SWOT o te whenua whakataetae o ngā ahumahi.

Ngā kaitākaro matua o te mākete tī waro e kapi ana i te pūrongo: Bigelow Green Tea Dilmah Organic Tea EDEN Coconut Pouchong Tea Allegro Organic Wellness Tea Davidson's Tea Bulk Numi Traditional Medicinals Stash Tea Matcha Te Wāhanga mākete matua o te tī waro:

— Mākete Tī Waro o Ūropi (Ateria, Wīwī, Pinirana, Huiterangi, Itari, Tiamana, Hōrana, Pōrana, Rūhia, Pāniora, Huitene, Turkey, UK), — Mākete Tī Waro o Āhia-Moananui-a-Kiwa me Ahitereiria (Haina, Kōrea ki te Tonga, Taira, Īnia, Whitināmu, Mareia, Initonīhia, me Hapani), — Te Mākete Tī Waro o Waenganui Rawhiti me Āwherika (Saudi Arabia, Āwherika ki te Tonga, Īhipa, Moroko, me Nigeria), — ​​Mākete Tī Waro o Amerika Latina/Amerika ki te Tonga (Brazil me Argentina), — ​​Mākete Tī Waro o Amerika ki te Raki (Kānata, Mehiko, me te USA)

Ngā āhuatanga pēnei i te mekameka uara o te umanga, ngā au o te kai matua, ngā tauira o ngā whanonga a te kiritaki i ēnei wā tata nei, te tātaritanga o te kaha whakapaunga whānui, te tere whānui o te mākete, me ētahi atu. Kei roto hoki i te pūrongo ngā tatauranga raraunga kounga teitei e pā ana ki ngā tatauranga pūtea o te umanga tae atu ki te rahi o te mākete (i roto i te USD), te tipu o te rahi o te mākete e tumanakohia ana (i roto i te ōrau), ngā raraunga hoko, ngā tatauranga moni whiwhi me te maha atu. Mā tēnei pea ka taea e ngā kaipānui te whakatau tere ake me ngā raraunga me ngā māramatanga kei te ringa.

(Ka whakaratohia hoki he pūrongo raraunga kore utu (hei momo Rau Raraunga Excel) ina tonoa me te hoko hou.)

Te Whakatau Tatau Moni Whiwhi me te Hoko – Ka whakaatuhia ngā Moni Whiwhi me te nui o ngā hokohoko o mua, ā, ka tapatorutia ngā mōhiohio tautoko me ngā huarahi pai ki te whakatau i te ine mākete mutunga, me te whakatau tata i ngā tau whakapae mō ngā wāhanga matua e hunaia ana i roto i te pūrongo Tī Organic me ngā Momo kua whakaritea me te tino kitea me te ahumahi whakamahi mutunga. Hei tāpiri, ka kitea ngā āhuatanga ōhanga whānui me ngā tukanga whakahaere hei whakamārama i roto i te whanaketanga me te rangahau mārama o te ahumahi Tī Organic.

Tātaritanga Huinga – Kua wehea te pūrongo Tī Organic mō ngā momo me ngā tono rerekē. Kei te mākete Tī Organic tētahi wāhanga e whakaatu ana i te whakamātautau tukanga hanga i whakaaetia e ngā mōhiohio matua i kohia e ngā tohunga ahumahi me ngā mana matua o ngā whakahaere kua tohua.

Tātari Whakataetae – Te Tī Waro Kua whakaarohia ngā kaitākaro matua i runga i te kōtaha o tā rātou whakahaere, te putea hua, te rohenga, te uara hua/painga, ngā tuku, me te utu/painga.

Te Tono me te Tuku me te Whai Huatanga – Ka tautokohia hoki e te pūrongo Tī Waro te Hanga, te Kai me te (Kaweake me te Kawemai).

• Tirohanga Whānui ki te Mākete Tī Waro • Whakataetae Mākete mā ngā Kaihanga • Wāhanga Mākete Whakaputa mā ngā Rohe • Te Kai mā ngā Rohe • Te Whakaputa Tī Waro o te Ao, Te Moni Whiwhi, Te Auahatanga Utu mā te Momo • Tātari Mākete Tī Waro o te Ao mā ngā Tono • Ngā Kōtaha Kamupene me ngā Tau Matua i roto i te Pakihi Tī Waro • Tātari Utu Hanga Tī Waro • Hongere Hokohoko, Ngā Kaituku, me ngā Kaihoko • Ngā Āhuatanga Mākete • Matapae Mākete Tī Waro o te Ao • Ngā Kitenga Rangahau me te Whakatau • Tikanga me te Pūtake Raraunga

I roto i tētahi kupu poto, ka whakaratohia e te pūrongo Mākete Tī Waro ngā tatauranga nui mō te āhua o te umanga Tī Waro, he puna ārahi me te aronga nui mō ngā kamupene me ngā tāngata takitahi e hiahia ana ki te mākete. Hei whakamutunga, ka tukuna e te Pūrongo Mākete Tī Waro he whakatau e whakauru ana i ngā Kitenga Rangahau, te Aromatawai Rahi Mākete, te Wāhanga Mākete o te Ao, ngā Hiahia o te Kaihoko me te Huringa Manakohanga a te Kaihoko, me te Pūtake Raraunga. Mā ēnei āhuatanga ka piki ake te tipu o te pakihi whānui.

Kia mōhio: Hei whakarato i te matapae mākete tika ake, ka whakahoutia ā mātou pūrongo katoa i mua i te tukunga mā te whai whakaaro ki te pānga o te COVID-19.

Ka tukuna e Qurate Business Intelligence ngā otinga rangahau mākete ahurei ki āna kiritaki, ā, ka āwhina i a rātou ki te whiwhi i ngā mōhiohio kua whakatikatikaina me ngā māramatanga mākete i ahu mai i ngā pūrongo. E whakapau kaha ana mātou ki te whakarato i ngā ratonga pakihi pai rawa atu me ngā tukanga ngāwari hei whakatutuki i aua mea. E whakaaro ana a Qurate Business Intelligence ki a rātou anō hei hoa rautaki mō ā rātou kiritaki, ā, e whakaatu tonu ana i te taumata hihiko o te hiahia ki te tuku kounga.